Rewoldt, Stewart H <br/><br/>
Introduction to marketing management :  text and cases / 
Stewart H. Rewoldt, James D. Scott, Martin R. Warshaw. 
 - 4th ed 
 - Homewood, IL :  Irwin,  1981. 
 - xvi, 874 p. : figs., tables. 
<br/><br/> Includes indices. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Case studies