Arens, Williams F <br/><br/>
Contemporary advertising / 
William F. Arens, Courtland L. Bovee; with the editorial collaboration of Jack J. Whidden. 
 - 5th ed 
 - Burr Ridge, IL :  Irwin,  1994. 
 - 1 v. (var. pagings) : col ill 
 - Irwin series in marketing .
<br/><br/> Bovee's name appears first on previous editions.  Includes appendices, glossary, references and indices. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising