TY  - BOOK
AU  - McCarthy,Edmund Jerome
TI  - Basic marketing: a global managerial approach 
PY  - 1993///
CY  - Burr Ridge, IL
PB  - Irwin
KW  - Marketing
KW  - Management
KW  - United States
KW  - Export marketing
N1  - Includes bibliographical references, glossary and indices; Half title of 10th ed. varies slightly
ER  -