McCarthy, Edmund Jerome <br/><br/>
Essentials of marketing / 
E. Jerome McCarthy, William D. Perreault, Jr. 
 - 4th ed 
 - Kalookan City :  Philippine Graphic Arts,  1988. 
 - xvi, 512 p. : ill. 
 - Irwin series in marketing .
<br/><br/> "Shortened version of Basic Marketing."  Includes appendices, glossary, and indices. 
<br/><br/><label>ISBN: </label>971-08-4628-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing