Rogers, Beth <br/><br/>
Creating product strategies / 
Beth Rogers. 
 - London :  International Thomson Business Press,  c1996. 
 - ix, 264 p. : figs. 
 - Marketing for managers .
<br/><br/> Includes bibliography. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>New products