Kinnear, Thomas C <br/><br/>
Marketing research :  an applied approach / 
Thomas C. Kinnear, James R. Taylor. 
 - 5th ed 
 - New York :  McGraw-Hill,  1996. 
 - xxii, 888 p. : ill. 
 - McGraw-Hill series in marketing .
<br/><br/> Includes glossary, appendix, bibliographical references and indices. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing--Management