Day, George S <br/><br/>
Market driven strategy :  processes for creating value / 
George S. Day. 
 - New York :  Free Press,  c1990. 
 - ix, 405 p. : ill. 
<br/><br/> Includes notes and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Strategic planning