Keegan, Warren J <br/><br/>
Global marketing management / 
Warren J. Keegan. 
 - 5th ed 
 - Englewood Cliffs, NJ :  Prentice-Hall International,  c1995. 
 - xix, 828 p. : ill. 
 - Prentice-Hall international editions .
<br/><br/> Includes bibliographies, appendices and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management<br/>Export marketing--Management--Case studies