Czinkota, Michael R <br/><br/>
International marketing strategy :  environmental assessment and entry strategies / 
Michael R. Czinkota, Ilkka A. Ronkainen. 
 - Fort Worth :  Dryden Press,  c1994. 
 - x, 353 p. : ill. 
<br/><br/> Includes references and indices. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing