Gamble, Michael W. <br/><br/>
Introduction mass communication / 
Michael W. Gamble. 
 - 2nd edition 
 - New York :  McGraw-Hill,  c1989. 
 - xvi, 549 p.: ill. 
<br/><br/> Includes bibliographies, glossary, and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media