Lehmann, Donald R <br/><br/>
Analysis for marketing planning / 
Donald R. Lehmann, Russell S. Winer. 
 - 3rd ed 
 - Burr Ridge, IL :  Irwin,  c1994. 
 - x, 198 p. : ill. 
 - The Irwin series in marketing .
<br/><br/> Includes references and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--United States--Management