TY  - BOOK
AU  - Etzel,Michael J
TI  - Marketing
PY  - 1997///
CY  - Quezon City
PB  - House of the Best Tome Pub
KW  - Marketing
N1  - Rev. ed of : Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. 10th ed., c1994; Includes appendices, references, glossary, and indices
ER  -