Crawford, Charles Merle <br/><br/>
New products management / 
C. Merle Crawford. 
 - 4th ed 
 - Burr Ridge, IL :  Irwin,  c1994. 
 - xxvii, 495 p. : ill. 
 - The Irwin series in marketing .
<br/><br/> Includes appendices, bibliography and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products management