Belch, George Edward <br/><br/>
Introduction to advertising and promotion :  an integrated marketing communications perspective / 
George E. Belch, Micahel A. Belch. 
 - 3rd ed 
 - Chicago :  Irwin,  c1995. 
 - xxii, 762 p. : ill.(part col.) 
 - The Irwin series in marketing .
<br/><br/> Includes glossary and indices. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Sales promotion<br/>Communication in marketing