Shimp, Terence A <br/><br/>
Advertising, promotion and supplemental aspects of integrated marketing communications / 
Terence A. Shimp. 
 - 4th ed 
 - Fort Worth :  Dryden Press,  c1997. 
 - xxiv, 589 p. : col. ill. 
<br/><br/> Includes glossary and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Sales promotion<br/>Communications in marketing