TY  - BOOK
AU  - Shimp,Terence A
TI  - Advertising, promotion and supplemental aspects of integrated marketing communications
PY  - 1997///
CY  - Fort Worth
PB  - Dryden Press
KW  - Advertising
KW  - Sales promotion
KW  - Communications in marketing
N1  - Includes glossary and index
ER  -