Peter, J. Paul <br/><br/>
Marketing management :  knowledge and skills / 
J. Paul, James H. Donnelly, Jr. 
 - 4th ed 
 - Chicago :  Irwin,  c1995. 
 - xiii, 864 p. : ill. 
 - The Irwin series in marketing .
<br/><br/> Includes bibliographic references and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing--Management--Case studies