Cases in marketing management and strategy :  an Asia-Pacific perspective / 
John A. Quelch ... [et al.]. 
 - Singapore :  Prentice Hall,  c1996. 
 - xi, 507 p. : ill. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Asia--Case studies<br/>Marketing--Asia--Management--Case studies