Cateora, Philip R <br/><br/>
International marketing / 
Philip R. Cateora. 
 - 9th ed 
 - Chicago :  Irwin,  c1996. 
 - xxiii, 770 p. : ill. 
 - Irwin series in marketing .
<br/><br/> Includes indices. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing<br/>International business enterprises