Sudman, Seymour <br/><br/>
Marketing research :  a problem-solving approach / 
Seymour Sudman, Edward Blair. 
 - Boston :  McGraw-Hill,  c1998. 
 - xli, 737 p. : ill. 
 - The Irwin/McGraw-Hill series in marketing .
<br/><br/> Includes bibliographical references, appendices, glossary and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research