Smith, Jeanette <br/><br/>
Entrpreneur magazine :  guide to integrated marketing / 
Jeanette Smith. 
 - New York :  Wiley,  c1996. 
 - xii, 277 p. : ill. 
 - Entrpreneur magazine small business series .
<br/><br/> Includes index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning--Handbooks, manuals, etc.<br/>Direct marketing--Handbooks, manuals, etc.