Pearce, John A. <br/><br/>
An industry approach to cases in strategic management / 
John A. Pearce II, Richard B. Robinson, Jr. 
 - 2nd ed. 
 - Chicago :  Irwin,  c1996. 
 - xviii, 846p. : ill. 
<br/><br/> Includes appendices. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning--Case studies.