Thomas, Robert J <br/><br/>
New product development :  managing and forecasting for strategic success / 
Robert J. Thomas. 
 - New York :  Wiley,  c1993. 
 - xiv, 352 p. : ill. 
 - The Portable MBA series .
<br/><br/> Includes bibliographical notes and indices. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Management<br/>New products--Marketing--Forecasting