Kleppner, Otto <br/><br/>
Advertising procedure / 
Otto Kleppner. 
 - 5th ed 
 - Manila :  National Bookstore,  c1971. 
 - xvii, 619 p. : ill. 
<br/><br/> Includes appendix, glossary and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising