Llanes, Violeta A <br/><br/>
Real marketing / 
Violeta A. Llanes, Jose Rene Iturralde, Jose M. Pura, Jr. 
 - Quezon City :  Katha Pub,  c1996. 
 - xii, 297 p. 
<br/><br/> Includes appendix, glossary and bibliography. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Study and teaching<br/>Marketing--Philippines