Crawford, Charles Merle, 1924- <br/><br/>
New products management / 
C. Merle Crawford. 
 - 5th ed. 
 - Boston :  Irwin/McGraw-Hill,  1997. 
 - xxix, 508 p. : ill. 
<br/><br/> Includes bibliography, appendices, and index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Management