Ritzer, George <br/><br/>
The McDonaldization of society :  an investigation into the changing character of contemporary social life / 
George Ritzer. 
 - Thousand Oaks, CA :  Pine Forge Press,  c1993. 
 - xv, 221 p. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social structure--United States<br/>United States--Social conditions--1980-<br/>Management--Social aspects--United States<br/>Fast food restaurants--Social aspects--Imoted States<br/>Rationalization (Psychology)