TY  - BOOK
AU  - Ritzer,George
TI  - The McDonaldization of society: an investigation into the changing character of contemporary social life 
PY  - 1993///
CY  - Thousand Oaks, CA
PB  - Pine Forge Press
KW  - Social structure
KW  - United States
KW  - Social conditions
KW  - 1980-
KW  - Management
KW  - Social aspects
KW  - Fast food restaurants
KW  - Imoted States
KW  - Rationalization (Psychology)
N1  - Includes bibliographical references and index
ER  -