Hiam, Alexander <br/><br/>
Marketing for dummies / 
by Alexander Hiam. 
 - Foster City, CA :  IDG Books Worldwide,  c1997. 
 - xxii, 378 p. 
<br/><br/> Includes appendix and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing