Lovelock, Christopher N <br/><br/>
Product plus :  how product + service = competitive advantage / 
Christopher Lovelock. 
 - New York :  McGraw-Hill,  c1994. 
 - xiv, 382 p. : ill. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer service<br/>Competition