TY  - BOOK
TI  - Maketing management: an Asian perspective 
PY  - 1999///
CY  - Singapore
PB  - Prentice Hall
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references, appendix and appendices
N2  - Original English language ed : Marketing management : analysis, planning , implementation, and control. 8th ed. c1994
ER  -