Treacy, Michael. <br/><br/>
The discipline of market leaders :  choose your customers, narrow your focus, dominate your market / 
Michael Treacy and Ford Wiersema. 
 - London :  Harper  Collins Publishers,  1996. 
 - xvi, 222 p. 
<br/><br/> Includes index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing--Marketing Vocational guidance.