Keegan, Warren J <br/><br/>
Marketing / 
Warren Keegan, Sandra Moriarty, Tom Duncan. 
 - Englewood Cliffs, NJ :  Prentice-Hall,  c1992. 
 - xxiv, 904 p. : ill.  (chiefly in col.) 
<br/><br/> Includes references, appendices, glossary and indices. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing