Oelkers, Dotty Boen. <br/><br/>
Travel and tourism marketing / 
Dotty Boen Oelkers. 
 - Mason, O :  Thomson South-Western,  c2007. 
 - ix, 311 p. col. ill. 
<br/><br/> Includes glossary and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism--Marketing