Moore, Karl. <br/><br/>
Marketing :  the basics / 
Karl Moore  
 - London :  Routledge,  c2006. 
 - vii, 220 pages : illustrations. 
<br/><br/> Includes bibliography, references, glossary and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management