Bearden, William O. <br/><br/>
Marketing :  principles and perspectives / 
William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. 
 - 5th ed. 
 - New York :  McGraw Hill,  c2007. 
 - xxxvi, 588 p. : col. ill. 
<br/><br/> Includes appendices, glossary and index.  With accompanying CD. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--United States.