Johansson, Johny K. <br/><br/>
Global marketing :  foreign entry, local marketing, and global management / 
Johny K. Johansson. 
 - 2nd ed. 
 - Singapore :  McGraw Hill,  c2001 
 - xx, 604 p. : ill. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>Export marketing--Management