Lamb, Charles Jr. W. <br/><br/>
Essentials of marketing / 
Charles W. Lamb, Jr., Joseph F. Hair., Carl McDaniel. 
 - 2nd ed. 
 - Singapore :  Thomson Learning,  c2001. 
 - xviii,579 p. : ill. 
<br/><br/> Includes appendix, glossary and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing