Armstrong, Gary. <br/><br/>
Marketing :  an introduction / 
Gary Armstrong, Philip Kotler. 
 - 6th ed. 
 - Singapore :  Pearson Education South Asia,  c2003. 
 - 1v. (various pagings) : ill. 
<br/><br/> Includes appendices, glossary and indices. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing