Kurtz, David L. <br/><br/>
Principles of marketing / 
David L. Kurtz, Louis E. Boone. 
 - 12th ed. 
 - Singapore :  Thomson Learning Asia,  c2007. 
 - 1v. (various pagings) : ill. 
<br/><br/> Includes appendix, notes, glossary and indices. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.