Perrault, William D. <br/><br/>
Basic marketing :  a global marketing approach / 
William D. Perrault, Jr., E. Jerome McCarthy. 
 - 15th ed. 
 - Boston :  McGraw Hill Irwin,  c2005. 
 - 1v (various pagings):col. ill. 
 - McGraw Hill Series in marketing .
<br/><br/> Includes appendices, indices, and glossary. 
<br/><br/> Earlier eds. has E. Jerome McCarthy as the senior author. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management