Loudon, David <br/><br/>
Marketing management :  text and cases / 
David Loudon, Robert Stevens, Bruce Wrenn. 
 - New York :  Best Business Books,  c2005. 
 - xiii, 373 p. : figs. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management--Case studies.