Nykiel, Ronald A. <br/><br/>
Marketing your business :  a guide to developing a strategic marketing plan / 
Ronald A. Nykiel. 
 - New York :  Best Business Books,  c2003. 
 - xvi, 311 p. : ill. 
<br/><br/> Includes appendices, glossary, bibliography and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making<br/>Marketing--Management<br/>Marketing--Planning