Arens, William F. <br/><br/>
Essentials of contemporary advertising / 
William F. Arenas, David H. Schaefer. 
 - Boston :  Mc Graw-Hill Irwin,  c2007. 
 - xxviii, 558 p. : part col. ill 
<br/><br/> Includes glossary, bibliographical reference, and indices 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising