Futrell, Charles M. <br/><br/>
Fundamentals of selling :  customers for life through service / 
Charles M. Futrell. 
 - 9th International ed. 
 - Boston :  McGraw-Hill Irwin,  2006. 
 - xxv, 658 p. : ill. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/> Includes appendices, glossary, bibliographical references and index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling<br/>Sales management