Hair, Joseph F. <br/><br/>
Marketing research / 
Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. 
 - 2nd ed 
 - Boston :  McGraw Hill/Irwin,  c2003. 
 - xxiii, 720 p. : ill. 
 - McGraw Hill/Irwin series in marketing .
<br/><br/> Includes glossary, endnotes, and indices. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research