Miranda-Gow, Carmelita <br/><br/>
Marketing management / 
Carmelita Miranda-Gow, Gregorio S. Miranda. 
 - 3rd ed. 
 - Mandaluyong City :  National Book Store,  2000. 
 - xxi, 301 p. 
<br/><br/> Includes bibliographical references and selected bibliography. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Decision making.