Kotler, Philip <br/><br/>
Marketing management. 

 - Upper Saddle River, NJ :  Pearson Education International,  c2006. 
 - 1 v. (various pagings) : col. ill. 
<br/><br/> Includes appendix, glossary and indices. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.