Kotler, Philip <br/><br/>
Fundamentals of marketing for hospitality and tourism / 
Philip Kotler, John T. Bower. 
 - Philippine ed. 
 - Singapore :  Pearson,  c2007. 
 - xxii, 932 p. : photos; ill. 
<br/><br/> Original edition titled Marketing for hospitality and tourism, 4th ed., c2006.  Includes bibliographical references, glossary and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.<br/>Tourism--Marketing.