Gutierez, Ben Paul B. <br/><br/>
Cases on Marketing Management in the Philippine setting / 
Ben paul B. Gutierez. 
 - Diliman Quezon City :  University of the Philippines Press,  c2002. 
 - 411 p.figs.,forms.,table 
<br/><br/><label>ISBN: </label>9715423671 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Philippines--Case Studies